Everything I promote is about mass appeal and the path of least resistance to generating conversions / $$$. It is far easier to get someone fill out a short form than to get them to pull out their credit card and make a purchase. So why struggle with trying to sell this or that, when you can provide free information that users want/need and get paid well doing it.

11. Promote individual pieces of content using your business page. Business pages have better ability to reach specific groups of people, through organic post targeting and through ads. It’s always a better idea to share content than homepages on a business page, though, so you need to have a content production engine going if you want to keep this up. Consistency is important here.
The group would be the best option. Starting with people you know can make it easier because they will already have some trust with you and give you feedback on what you are doing. Then, you can keep building the group bigger with the mindset to have a smaller group with deep relationships and then over time share a link here and there when appropriate. Eventually people will ask to join the group and for the link before you give it to them if you are working a little every day on giving people what they need.
They are often the moderators of groups or the ones with the top comments. They’ll almost always have business pages of their own since personal pages on Facebook have a 5,000 friend limit (and these days, that’s a drop in the bucket for even a micro-influencer). Unless there are hardly any influencers in your niche, you should be able to find a bunch in just a few clicks.
Once you’ve identified them, messaging them via Facebook Messenger can be hit or miss unless you establish a “like-like” mutual friendship on Facebook. If the influencer you want to work with “likes” your business page, the odds go way up of them actually reading your Direct Message (DM), if only because your message won’t be flagged as unwanted spam by Facebook’s filters.
Time really is money at Amazon. If the user decides not to make a purchase within 24 hours of clicking your trackable link, you get nothing because the cookie code has already expired. On big ticket items like TV’s and refrigerators, this is very common. Additionally, if they don’t trust your site, they may simply exit the browsing session and go to Amazon directly, which also means you miss out.