Many students in my Facebook ads and Facebook marketing course on Skillshare have asked me what are the best ways to drive traffic to their affiliate links with Facebook ads. I have answered this question so much that I thought I just should write a blog post here with it that includes all of the answers! You can see the basics of each question asked below and then my entire answer with suggestions. Hopefully you will find one of these answers helpful in using Facebook to drive traffic to your affiliate links.
Pins with affiliate links should have an FTC-compliant disclosure that makes it clear that purchases made through that pin will result in compensation to the original pinner. Publishers should also confirm that the advertisers they’re working with allow their affiliate links to be posted to social networks so they don’t violate the program terms within that relationship. It’s best to read and follow Pinterest’s Acceptable Use Policy.
Affiliate marketing is a performance-based marketing activity. An affiliate promotes a product/service online and receives compensation for achieving a specific objective or action. A merchant or advertiser specifies the goal, which is usually a valid sale. For example, a merchant will pay the affiliate a 30 percent sales commission. Some merchants have pay per lead programs that pay for getting prospects and signups. You can learn more about affiliate marketing here.
A decent computer. Making videos can consume your computer's processing power and RAM. If you're making long videos, doing lots of editing and recording, your computer will need a good CPU and a decent amount of ram. A good idea is to test your current computer out and see how you get on. If you find video capturing to be sluggish or video editing software keeps crashing, it's usually a sign that you need a better computer. Upgrading RAM is very easy and cheap to do; but a good high-end CPU can cost north of $200 these days.
“I came across LeadDyno a couple of months ago when i was unhappy with my existing referral partner software. After an easy integration i found the software really easy to use and their custom affiliate dashboard looked great too. As i built out my dashboard with banners and emails we encountered a few bugs but these guys were right onto it and provided a 5 star customer service for me (and was on the other side of the world from them, so they had to do out of hours calls and skype). “When i started digging in to the software even more i found a whole other area where it tracked leads and customers, where they were referring from and it now highlights areas on the web where my business is being talked about and i am able to participate or flag for later marketing opportunities. “The payment system is super easy to use too.my referral partners are stoked. Can’t recommend it enough.”
Before I go on, I just want to highlight that you should always act in a moral way when doing affiliate marketing on Facebook. You’re not there to take advantage of people, but to provide them with something they genuinely want and can actually benefit from. They’re giving you a tiny bit of their time, in exchange for a ton of yours that you spent to create something great.
Second, it’s a good idea to create a few new personal boards that are used solely for the purpose of pinning products that are for sale (using your affiliate links of course). For example, I have created a personal board called “Gorgeous Throw Pillows and Bedding.” The description for the board is “This board is full of gorgeous throw pillows, accent pillows, decorative pillows, duvet covers, sheets and bedding. Changing your throw pillows and bedding is such an easy way to refresh any room on a budget!” I pin beautiful products to it and edit the urls of the pin to my affiliate links, using the process described above.
Welcome to the 'The Complete Shopify Amazon Affiliate' course. Shopify is one of the hottest products around and I'm going to teach you, step-by-step, how to use Shopify and Amazon to build a successful affiliate marketing business in no time at all - from scratch! You don't need any prior knowledge of Shopify or any technical skills - if you can use a web browser you are good to go!
Online retail and e-commerce are hot topics. Digital nomads everywhere are discussing subjects like e-commerce software, marketplaces, and Amazon FBA. A desire to enter e-commerce is supported by global sales that surpassed $2.3 trillion–a 24.8% increase over the previous year. Similarly, affiliate marketers want to jump on the e-commerce bandwagon by promoting e-commerce SaaS, apps, themes, plugins, and related products and services. For affiliate marketers, Shopify might be their way to riches.
So instead of paying all this overhead up-front, you tell your mom who has a weekly book club that if she mentions your lemonade to her friends and sells a cup, you’ll give her 5 cents for each 25 cents you earn. This way, there is less risk (since there are less up-front costs), and you only pay out the commission if and when your mom actually sells a cup.
To build on that last point about commissions in the previous section of this post, it’s important to offer generous commission rates, especially if you’re just starting out. For example, proven top fashion sites offer commissions of up to 10%, and some early-stage stores would benefit from offering even more. When it comes to affiliate marketing for beginners, providing great monetary incentives is a key way to build trust and scale up your advertising efforts by scoring great affiliates.
Great post Perrin! I think one of the biggest problems that rarely gets talked about are the nexus laws that restrict certain states from being accepted into an affiliate program. Currently, those states are Arkansas, Colorado, Connecticut, Georgia, Illinois, Kansas, Maine, Michigan, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Tennessee, Pennsylvania, Rhode Island, Vermont, Washington, West Virginia.
I am so delighted to have my friend Tasha from Designer Trapped in a Lawyer’s Body here today to talk a little bit about blogging strategy– and more specifically, monetizing your blog! Tasha is my go-to source any time I have questions about using affiliate sales as an income stream for my site, and I know you will find the information she has to share incredibly helpful as well. I’ll let her take it from here!
One other positive about the Ultimate Bundles affiliate program that your readers may not have realized… They actually offer second-tier commissions too, meaning you’ll earn a share of the sales from any affiliates that you refer to the program. In this case, it’s 10% of their bundle sales during their first year as an affiliate which could be a nice earner!
For example, part of Michelle’s affiliate income comes from blogging tools and resources. Every month in her income reports, she shares all of the details on how to get started blogging. By the time Michelle’s reader finishes with her post, they know exactly how to get started and what products are necessary to purchase. All they have to do is click on the affiliate links she has included in the posts. She follows this model for every piece of affiliate content that she produces.
Yeah. The concern from an SEO perspective is that YouTube, their goal is to keep people on YouTube for as long as possible, watching as much content as possible, engaging with as many videos as possible, seeing as many ads as possible. And so if your video ends the viewing session for a viewer, like they watch your video, then they click on that link and go to that company’s website and buy the product, that’s great for you, but your video could potentially not perform. If everyone who watches the video took you up on that offer, your video could potentially not perform as well as it otherwise might.
Creating video tutorials can help you deliver value to your audience and drive more traffic to your affiliate link. You could create video content that teaches your viewers to set up a Shopify store, launch an ecommerce business, or find a product to sell online. Make sure to put your affiliate link in your videos. You can host your videos on YouTube to make them easy to find and easy to embed on your website. Please review and adhere to our Shopify Affiliate Program guidelines before creating or promoting your videos.
Amazon’s obviously a really big one. It’s an easy one that a lot of people like to use. So I would start with Amazon if you’re new to affiliate links. The other places I would check would be CJ.com, LinkShare.com, ShareASale.com, and ImpactRadius.com. They’re like the affiliate networks or the houses that house all the different brands inside. So you can find the Wal-Marts and the Targets or whatever inside those networks. So once you get approved for their service, you can just start applying to all those different ones.
Today on the show, I’m talking with Michelle from Making Sense of Cents. Michelle and her husband sold their house in July of 2015 and now travel full-time in their RV. Some of their more recent adventures include a 2-week sailing trip to explore the possibility of sailing full-time in the future. Michelle is a blogger who shares income reports on her blog. If you take a look at her latest Income report, you will see that she earned over $100,000 on her blog in the month of August alone, while working less than 10 hours per week. That’s how she can afford to travel full-time.
** There are other programs affiliate programs that you can apply to for Pinterest depending on what you are wanting to promote. Some of these (like Target) offer products in a variety of categories, but you will just need to look through ShareASale and other programs and read through their TOS and apply. These are just ones that I use and were fairly easy to join and promote.
Thanks for the list. Its frustrating to get approved to some affiliate networks. Here’s another affiliate program you can add to the list. It’s a PLR membership site. You get paid even if your customer signs up only for free trial. If they pay, you get 20-50%. To be honest, I earn more from the Free trial signups than the paid ones. Join here – http://marketingboo.com/joinplraffiliate/
Understanding the effectiveness of your affiliate program is crucial for sustainable success. Identifying your top-performing affiliate marketers, for example, can help you double-down on what’s working. Why are they so effective? Were they very loyal to your brand before becoming an affiliate? If yes, then maybe you need to contact your most frequent shoppers about joining the program.
In 2010 I started my first blog, I Heart Photoshop, to teach Photoshop tutorials and how-to’s to the basic hobby user. A year later, I had jumped ship on that blog and put on my mommy blogger hat. In those early days of blogging, I was like a kid in a candy store when I would receive even $5 from an affiliate link or relationship and I would have NEVER believed that I would ever get to the point where I could generate over $1,000+/month from affiliates.
Under the about tab, you can add up to 14 links. Most creators add links to their sites and social media accounts. Marketers who use landing page services, such as Leadpages and Instapage, will link to these too. Links should relate to your channel, topics, and videos to increase clicks and conversions. For instance, if you create fitness videos, direct your viewers to products and services that you use, recommend, or can benefit them.
You can make money on YouTube by doing affiliate marketing, which is including links to products you review and use in your videos that will track a purchase. If someone makes a purchase using your affiliate link, you receive a small commission for the sale. Melea is an expert in affiliate marketing and joins us to give us some tips for how to make money on YouTube with affiliate links.
Your ads can promote certain products and affiliate links if you’d like, but they’re also powerful when used in conjunction with a blog. The choice is yours, but one thing is for sure: images are key. Test out images so you can find the best one for your ad. Remember that humans are visual creatures, and Facebook can sometimes overwhelm people, so keeping your images eye-catching and engaging will result in more sales.
Enthusiasm. You don’t need to be bubbly and happy throughout your video — you should be yourself. But you should not speak in one tone and completely deadpan. Try to get people excited about whatever it is you’re video is about. Think of the things YOU like to see in YouTube videos and then try to do that the best you can. Remember, you will never please everyone, but you don’t have to.
In other words, you might have to pay higher commissions to get good affiliates up front. This strategy is an important aspect of cultivating the best affiliate program because you’ll make up for that cost through the lifetime value of each customer. Please note that while I certainly would recommend offering high commission rates, you still need to make a profit on your products so make sure to do your math and arrange your budget accordingly.
Marketing automation adds another wrinkle to the conversation. Some affiliates automate their posts with software like Hootsuite, but I don’t. I’ve tried automating on Facebook and was unimpressed with my results. I prefer to post natively and schedule content to meet my objectives. Still, using a third-party automation application could work for you.
I would almost always rather send traffic to a reputable mid-sized merchant than a big-box merchant like Walmart, Amazon, Best Buy or others. The commissions are usually better, the customer service is usually better, and the cookie duration is almost always better. When Walmart told me that blogs weren’t allowed in their program, I was at first surprised and a little offended, but I quickly shrugged it off. Joining Walmart’s program hadn’t even crossed my mind until they approached me at Affiliate Summit and asked what I did.
1. How is AffiloBlueprint program different from these free awesome lessons that you guys provide that walks through everything, I mean... this pretty much covers what one would ever need to know about all this stuff in order to get started with IM, so this makes me wonder then if I buy the AffiloBlueprint subscription, what are some advantages are in that program over this free series of courses?
Once you start getting a bit of traction and you're spending many hours a week doing this, that's when I'd recommend to start building affiliate links into your videos. It's the same case as making a new website- there's no point in adding ads to your page when you don't have any page views. Work on content first, then once you have a decent traffic stream, then start to work on monetization.
11. Fairness to “Closers”: When educating affiliates about the types of links to use, Amazon.com encourages them to use “Add-to-Cart” buttons and the reason is more than compelling: once the item is placed in the card the affiliate can then “receive credit for the purchase as long as the customer places their order within 90 days” (as opposed to their standard 24-hour affiliate cookie life).